Speadsheets and fag packets
When looking at new developments, we pay most attention tothose who plan and design them; they get the credit and the publicity. But allurban designers know that without equally good developers, who are equallycommitted to making quality places, and prepared to take financial risks, theycould not succeed. I am reminded of Jonathan Barnett’s succinct definition thatthe medium of urban design is money. This is recognised in the theme of thisyear’s Congress for the New Urbanism, taking place in Providence, Rhode Island(for which, incidentally, my daughter is one of the organisers), which is Developingthe New Urbanism. This focuses on the roleof the developer in delivering new urbanism.
The public perception of developers is of greedy,unprincipled men who carelessly despoil our towns for their own financial gain.Urban designers meet more developers than most other people, and we know that,while the vulgar stereotype does exist, the best developers, people like Argentand Urban Splash, are intelligent and creative people. I recently invited afriend who is a developer to talk to our urban design students at UCE aboutwhat he does and what urban designers should know about the developmentprocess. Bill is one of the nicest persons you could meet, and quiteself-deprecating about his work.He claimed that his job was easy, compared to that of the urban designer; hehas a single objective, to make money. But designers and planners have manymore, and sometimes conflicting, jobs to do; not least, ensuring that privategain is not at the expense of the public interest.
Our students learnt from Bill something of the relationshipbetween built form, land uses, and money. We set them an exercise in which theydesigned a mixed-use development for a 1.5ha inner city site, modelled it inplasticine, and did a residual sum calculation on a spreadsheet, all in one anda half hours, which I feel must be some sort of a record.
They have become used to working fast. In their previousunit, a comparative study of 20th century housing models, theydesigned a new housing block in Letchworth, redesigned part of Park Hill,Sheffield, in anticipation of Urban Splash’s makeover, and designed an improvedurban block for Hulme. Each of these was designed, and a model of the designbuilt, in two and a half hours. We are familiar with the principle that workexpands to fill the time available; I find this is certainly true in designeducation, and I am inclined towards intensifying the design task, andachieving more in less time.
Bill told the students about back-of-fag-packetcalculations, describing the way he turned the packet inside-out to do the sumson the unprinted side, and regretting, now that he and colleagues no longersmoke, that they no longer have any fag packets to use. I would describe my quick-and-dirtydesign projects as back-of-fag-packet projects, if only I smoked.
Joe Holyoak
Endpiece, Urban Design, Spring 2006, Issue 98